Parador is a team of boutique travel marketing experts. We care about sustainable travel and empowering travel brands to take control of their digital strategy.
Direct bookings are key to a profitable travel business. Through targeted content and local visibility, we’ll skip the middleman so that travelers can connect directly.
Don’t compete with everybody. We develop brand messaging and user personas to focus your marketing on the customers who will care.
Travel websites are notoriously bad at converting. We’ll deep dive with a comprehensive site crawl and deliver advice on conversions, content, design and copy.
Travel is more than just tourism. It’s about the unique charm of a destination, the value of local expertise and the people who make it happen.
We know that it’s not all smooth sailing, though – travel can also be problematic.
We’re here to make a positive impact and help suppliers to navigate this exciting, accelerating landscape.
Sustainability is at the heart of our ethos. Through our work, we help to support local economies and minimize the negative impacts of tourism on local communities.
Are you tired of losing money on OTA commission?
Hotels, tour guides, resorts and travel agents have a massive reliance on OTAs. We think this is unfair. so we've learned how to bypass them with targeted methods that grow your own visibility.
Too many travel brands are at the mercy of paid advertising to get their name in front of clients. Our strategies help you control your own messaging through organic marketing that builds on the particular strengths of your brand.
In an increasingly competitive travel landscape, our tailored digital strategies target each touchstone in the travel marketing funnel. See how Parador can help.
Tailored keyword research & competitor analysis, SEO outlines and full service content production to help the ideal traveler find your website.
Stay relevant in the places where online brokers can’t reach through targeted local posts and citation building.
Your website might be losing you bookings. We’ll give you actionable steps to fix your site and keep visitors engaged.
" class="testimonial-item swiper-slide">
Managing Director, Hoxton Cabin Events
"Michael and his team implemented a local search marketing strategy for my hospitality business, located in a high competition area in Central London. Parador were understanding of my business aims and upfront about what can (and what can't!) work from the get-go; since working with them we've seen a sizeable increase in reservations, particularly from international customers. I'd recommend Parador to any travel or hospitality business looking to get more bookings!"
